Building a brand is all about building a connection with your followers. It has to do with how your brand makes people feel more than how it looks. How it looks matters - as it is what people see first - but an essential ingredient is the emotion.
I am a big believer in women in business and on this wonderful day I feel inspired to share with you some of my journey in becoming an empowered and (mostly) guilt-free working mama.
I recently got an email from a client who was asking about email marketing and I got thinking...
Last Summer my little ones were begging to go garage-saleing. Not one to pass up an opportunity to treasure hunt, I agreed. We went to grab some cash and scope out the local goods. It was all a fun adventure until it got raw.
Have you ever sat down at your computer to face a task or project and struggled with getting focussed? Perhaps it is scheduled in your calendar with a looming (or overdue) deadline and a flatness glazes over your eyes. You think to yourself,.
We are in a time of disjointed attention and we have mere seconds to communicate that to our clients when they search us out online. In those seconds - it is so important to convey two main messages: what you do, and how it benefits your.